High-level description
Epom Ad Server is the solution created for Ad Networks that helps to manage advertisers, run and customize all the campaigns from one place, increase revenue using a system of reports and much more. Some key features include: Cross-platform: display, mobile, video, in-apps ads, Back-fill mobile inventory with an array of top networks and CPM, CPA, CPC campaign support.
Business impact
What is programmatic ad server?
Answer
Definition: programmatic advertising In its simplest form, programmatic advertising is the automated transaction of buying and selling advertising online. It's the process of using different platforms to sell inventory on publishing sites and on the advertising side, buying inventory and place ads on a publishers site.
Is a DSP a SaaS?
Answer
A self-service DSP is a third-party SaaS solution you use as a company's client.
What is a DSP in advertising?
Answer
A Demand Side Platform (DSP) is an automated buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner advertisements on websites, mobile ads on apps and the mobile web, and in-stream video. DSPs are incorporated into many ad exchanges.
What is self-serve programmatic platform?
Answer
Self-serve programmatic platforms are generally DIY systems that allow you to manage and optimize your ad campaigns on your own. Unlike other programmatic advertising platforms, you don't require any managed services to navigate in a self-serve DSP.
What is programmatic ad server?
Answer
Definition: programmatic advertising In its simplest form, programmatic advertising is the automated transaction of buying and selling advertising online. It's the process of using different platforms to sell inventory on publishing sites and on the advertising side, buying inventory and place ads on a publishers site.
What is a DSP in advertising?
Answer
A Demand Side Platform (DSP) is an automated buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner advertisements on websites, mobile ads on apps and the mobile web, and in-stream video. DSPs are incorporated into many ad exchanges.
Is a DSP a SaaS?
Answer
A self-service DSP is a third-party SaaS solution you use as a company's client.
What is self-serve programmatic platform?
Answer
Self-serve programmatic platforms are generally DIY systems that allow you to manage and optimize your ad campaigns on your own. Unlike other programmatic advertising platforms, you don't require any managed services to navigate in a self-serve DSP.
Free lifetime updates
- Open source design system
- Automated feature upgrades
- Templates
- Security updates
Infrastructure and security
- SSL everywhere
- Automated backups
- Log scanning and alerts
- 24/7 monitoring