High-level description

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers.

Business impact
What is Hotjar tracking?

Answer

The Hotjar tracking code allows you to collect data from your visitors and transmit it back to Hotjar. When you install Hotjar, you copy and paste your unique Tracking Code into the site you would like to track.
Is Hotjar legal?

Answer

Hotjar is completely compliant with the General Data Protection Regulation (GDPR). ... Our clients, and their customers, rights to privacy are Hotjar's priority because of this, compliance with and to international law and regulations are very essential to us.
What is Hotjar vs Google Analytics?

Answer

Google Analytics allows enterprises to collect, measure, report, and analyze website traffic data. ... GA will tell you what is happening on the page, and Hotjar's tools will help you understand why visitors behave the way they do.
Does Hotjar use third party cookies?

Answer

To function effectively, Hotjar stores first-party cookies on your user's browser. Cookies are either stored by the Hotjar script, or by visiting Hotjar's website. ... When you visit Hotjar's website, it is vital to remember that the Hotjar script is enabled on this website.
What is Hotjar used for?

Answer

Hotjar is a powerful tool that uncovers the online activity and voice of your users. By combining both Analysis and Feedback capabilities, Hotjar provides you the 'big picture' of how to improve your site's user experience and performance/conversion rates.
Is Hotjar safe?

Answer

Your site and user data are safe with Hotjar. There are a number of procedures we take to ensure you are the only person who can access your site data and that your users' privacy is respected.
Who uses Hotjar?

Answer

Hotjar is most typically used by firms with 10-50 people and 1M-10M dollars in revenue.
How is Hotjar different from Google Analytics?

Answer

Google Analytics allows enterprises to collect, measure, report, and analyze website traffic data. ... GA will tell you what is happening on the page, and Hotjar's tools will help you understand why visitors behave the way they do.
Need to migrate?
Launch your customized ecommerce storefront for free today.
Free lifetime updates
Free lifetime updates
  • Open source design system
  • Automated feature upgrades
  • Templates
  • Security updates
Infrastructure and security
Infrastructure and security
  • SSL everywhere
  • Automated backups
  • Log scanning and alerts
  • 24/7 monitoring