Start free trial
Take Naologic for a spin today, no credit card needed and no obligations.
Start free trial

A/B Testing - What is the meaning of AB testing?


Split testing, or A/B testing, is a kind of randomized experimentation that involves showing various groups of people different copies of a variable (such as a webpage or an element on the page) all at once. The goal here is to identify the version that drives critical business KPIs and has the most impact.