Start free trial
Take Naologic for a spin today, no credit card needed and no obligations.
Start free trial

Insight Engines - What is customer insight engine?


Customer Golden Record is the master record of all customers that is created by the Customer Insights Engine through the process of matching and integrating customer data from various source systems. By applying an algorithm based on fuzzy logic to critical consumer metrics, it allows for a unified analytical perspective of each client across all sources.