Dam Content - What does DAM mean in advertising?

The term "Digital Asset Management" (DAM) is used in the advertising industry to describe the system that stores and organizes a company's digital resources. Images, PDFs, audio/video files, and even more complex forms like VR might all be considered resources. Data Asset Management (DAM) serves as the central repository for all brand-related media assets, allowing marketers to access all versions of these assets.