Allocation - What does on allocation mean?

Q: What does on allocation mean?

It basically means that Canon have not got enough stock to go to every outlet they supply and someone in the organisation has to make a decision of which cameras and how many of them are sent out to individual stores. This is called allocation; typically Canon has three routes or as they term channels to market.

Answer

Canon does not have enough inventory to ship to all of their retail locations, so someone needs to decide which cameras to send to which stores and in what quantities. Allotment describes this process; normally, Canon has three channels to market.

Allocation - What does on allocation mean?

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