Enterprise glossary and term center

Research and understand all the intricate terms and definitions that surround the ecosystem of enterprise resource planning (ERP), enterprise software and no-code tools.

Line of Business - What is line of business on Facebook?

To use Facebook Attribution, you'll need to create a line of business. Lines of business group your ad accounts and assets together (for example, apps, pixels, offline event sets) so that you can measure and understand the impact of your campaigns across your ad accounts.